As a part of our search for how the community of tomorrow will look like, we are currently developing a plan for the train station commercial facility that has taken into account at the "human scale." factor
This train station commercial facility would be a role model for the ideal suburban Japanese neighborhood community.
This project, based on the results of a thorough hearing of regional residents, has led to surveys with more than 50 prospective tenant companies, yielded 64% saying they would like to investigate opening a store as a part of this project which is bringing us one step closer to making the plan into reality.
Also, the community plans to be environmentally friendly through compliance to the domestic CASBEE standards and the American LEED standards with the help of Keio University's Professor Ikaga as an adviser for the project.
Development of architecture design, tenant leasing, and other various strategic roll-out will unfold gradually towards the opening in 2012.
CLIENT(EN):
Yokohama Urban Future Create Co.,Ltd.
BRAND(EN):
NEIGHBORHOOD COMMUNITY PROJECT
TYPE:
Commercial Complex Development
SERVICES:
General Consulting
Marketing Research
Marketing Strategy
Architecture Basic Program
Tenant Hearing
Project Expenditure Planning Support
RESULT:
TEAM:
We put together a mid-to-long-term brand strategy for the Cross Company's women's apparel flagship brand , earth music & ecology, which has been enjoying strong growth for more than 10 years since it was established.
We defined and clarified their current issues through market research and competitor brand comparisons. We submitted concrete solutions for new branch standards and roll-out planning.
In addition, we have been commissioned to develop the logo and prototype store development services, and provided designs for "premium" urban branches and "natural" suburban branches.
An urban location branch was opened in WING Shinbashi on Sep 18th,2009, and a suburban location branch was opened in Aeon Urawamisono Shopping Center on Sep 11th,2009.
CLIENT(EN):
CROSS COMPANY CO.,LTD.
BRAND(EN):
earth music & ecology
TYPE:
Women's apparel brand
SERVICES:
Marketing Research
Brand Strategy
Logo Development
Prototype store development
RESULT:
TEAM:
YOKU MOKU, a well established confectioner known for its butter cookies, "Cigars", approached us to evolve their brand to the next level. While maintaining the brand's DNA of providing a "delicate baked cookies", we aimed to update the brand identity to maintain its relevance in the current market environment.
For the store development, young Brooklyn architect Jun Aizaki was tapped to help create a display-case using custom-made YOKU MOKU Blue tiles to express the sense of "delicate baked cookes". Two prototype stores were opened at Takashimaya Department stores in Yokohama and Nihonbashi.
We also were responsible for the package design of the new product targeted at customers in their late 20s and early 30s. We put the YOKU MOKU cookes in the packaging that expresses its delicate texture and elegant sweetness.
In addition, we collaborated with New York top restaurant "The Modern"'s Executive Pastry Chef Marc Aumont to develop a recipe for YOKU MOKU. Inspired by this effort, a new pastry line "Financiere" has been sold exclusively at Isetan Department Store in Shinjuku.
CLIENT(EN):
YOKU MOKU
BRAND(EN):
YOKU MOKU
TYPE:
Established confectioner
SERVICES:
Store Development
Packaging Development
Recipe Development
RESULT:
TEAM:
We implemented a corporate branding scheme for the MONEX Group, which started as an online securities company catered for the individual investors. MONEX Group now provides a wide range of financial services through its subsidieries, i.e., MONEX Inc., MONEX FX, MONEX University Inc., and others.
After carrying out marketing research and stakeholder interviews, we developed a corporate communication strategy for MONEX Group.
Over the course of 4 months, a series of corporate message, which reflected the corporate attitudes towards the changing market environment, has been published on the various newspapers.
CLIENT(EN):
MONEX GROUP
BRAND(EN):
MONEX GROUP
TYPE:
Online financial service
SERVICES:
Marketing Research
Core Value Defining
Communication Strategy
Advertising Produce
RESULT:
TEAM:
Creative Director/Account Planner:
Naoki Toneri (Kaze to Ballad Inc.)
Yasutoshi Matsuda (Shingata Brand Institute Inc.)
Copy Writer:
Junpei Watanabe (Watanabejunpei inc.)
Aat Director:
Katsunori Aoki (Butterfly-stroke inc.)
In July 2008, we planned and executed the launch of the MONEX Group's FX company's brand identity.
We designed the corporate logo and developed the newspaper advertisement for announcing its launch. The advertising campaign was a continuous series of message ads lasting for two months. Not only did it receive the individual investors' attention, but also received the Monthly Asahi Advertising Prize.
In the process of clarifying MONEX FX's core value, we provided guidelines for communicating inside and outside of the company and contributed to unifying the branding message across the divisions.
CLIENT(EN):
MONEX FX
BRAND(EN):
MONEX FX
TYPE:
Online foreign exchenge service
SERVICES:
Brand Identity Development
Communication Strategy
Logo Development
Advertising Produce
RESULT:
TEAM:
Creative Director/Account Planner:
Naoki Toneri (Kaze to Ballad Inc.)
Yasutoshi Matsuda (Shingata Brand Institute Inc.)
Copy Writer:
Junpei Watanabe (Watanabejunpei inc.)
Aat Director:
Katsunori Aoki (Butterfly-stroke inc.)
Orbis K.K., is known for its online cosmetics store which has its strength in women's skin care products. When they decided to make their first major attempt at developing a Men's Skin Care brand, we contributed to baseline market research, concept development, naming, logo design and product design.
Despite the market tendancy to develop the men's cosmetics on the basis that the motivation for the skin care is for 'appeal to the opposite sex', the Orbis's men's line has been developed with Orbis' pure, simple, and honest DNA of "being oneself". It has been expressed as "For reaching to myself at one step forward" . The brand name "garra" means 'to seize', 'to grasp', and 'to attain' in Portuguese.
We collaborated with NY-based designer Nao Tamura to produce a gender neutral design that embodied the powerful concept that if you grasp the product, you would feel like you can accomplish 'great things'.
CLIENT(EN):
ORBIS
BRAND(EN):
garra
TYPE:
Men's skin care products
SERVICES:
Marketing Research
Concept Development
Naming Development
Logo Design
Product Design
Merchandise Direction Advice
RESULT:
TEAM:
Designer : Nao Tamura
Yamato, a Kimono company which was established 90 years ago, requested the services of CIA/The Brand Architect Group wishing to reinforce its "Kimono Yamato" brand's market positioning and maintain its relevance to the changing needs of its customers. The project involved the extensive reconstructions of a merchandising , store development, and operations.
The effort allowed Yamato to integrate the global fashion trends and seasonal elements into its merchandising, which has not usually been the case in the Kimono industry.
Kimono stylists, art directors, store designers, and others were brought together as a “CIA bespoke team” to develop the image for a new "Classic yet Modern" line; Japanese beautiful cultural heritage has been expressed in a modern and fashionable manner.
CLIENT(EN):
YAMATO Inc.
BRAND(EN):
YAMATO
TYPE:
Kimono Store
SERVICES:
Marketing Research
Strategy Development
Merchandise Editing
Design Concept Development
Store/Fixture Design
Logo Development
Communication Tool Development (package/brochure)
Visual Merchandise Planning/Development
CLASSICS the Small Luxury is the original brand managed by Blooming Nakanishi Ltd.
Since the bland aims at a high-end handkerchief specialty store, CIA was asked to renew their flagship store in Roppongi Hills for the fifth anniversary.
To renew the store, we evolved its interior design, merchandise development, shop visual merchandise planning, package development, and brochure/leaflet development in total.
For high-class female customers in their 30s-50s, the new store has evolved as a specialty store where they can buy original fine handkerchiefs created by traditional technique and high quality materials from all parts of the world.
CLIENT(EN):
BLOOMING NAKANISHI & COMPANY
BRAND(EN):
CLASSICS the Small Luxury
TYPE:
Handkerchief store
SERVICES:
Concept Shop Development
Store design
Merchandise Development
Communication Tool Development (package/brochure)
Visual Merchandise Planning/Development
Suggest Co. Ltd. is a young and ambitious condominium developer based in Tokyo. To celebrate their 10th anniversary, CIA Inc. was asked to revive their corporate brand. CIA Inc. updated all their communication tools, and created a new brand positioning that evolved Suggest's corporate direction.
CIA Inc. clarified a new positioning for Suggest in the highly competitive condominium market. As the company is inspired by lifestyle, CIA Inc. proposed the company to position themselves as developers who provide living spaces like nowhere else for people who have their own style of living. CIA Inc. also developed a visual identity with a more organic feel to better express Suggest's casual and relaxed corporate culture. A corporate brochure (with inserts that can be updated seasonally) was designed, and original background music was created for their corporate website.
CLIENT(EN):
Suggest Co.,Ltd.
BRAND(EN):
Suggest
TYPE:
Condominium developer
SERVICES:
Brand positioning
Logo development
Tag line development
communication tool development
(corporate brochure / corporate website/ business card, etc.)
RESULT:
CORPORATE BRAND DEVELOPMENT
CIA, Inc. / The Brand Architect Group is working on this major city renovation project, which concept is "Green Urbanism" seeking to create a comfortable and very human urban environment.
Of particular note is the integration of buildings and the natural environment at the lower levels of the ThinkPark Tower, which aims to encourage communication and help people relax.
The development consists of ThinkPark Tower - an innovative office tower with excellent business support facilities, ThinkPark Plaza - a vibrant shop and restaurant area and a large Urban forest named "Osaki Forest" covering approximately 40% of the total area.
The continuing evolution of Osaki as a cosmopolitan center where work, residence and leisure come together in a contemporary urban lifestyle, gives it the potential to stimulate the public interest and capture the imagination.
ThinkPark is due to open October 2007.
http://www.thinkpark.jp
CLIENT(EN):
World Trade Center Building , Inc. / Meidensya
BRAND(EN):
ThinkPark
TYPE:
Major City Renovation
SERVICES:
General consulting
Project Promotion
Main Signage design
Tenant leasing strategy
Tenant leasing
RESULT:
TEAM:
We were in charge of brand development, for the urban medical mall which covers from preventive service to medical examination. We supported from the VI development, space design direction, to communication tool development.
The 8 clinics in this medical mall provides from the physical checkup to the medical treatment for thousands of office workers and local residents.
Comparing to the conventional medical facility, we developed the concept ''doctors residence'' and designed the space and the time for the urban lifestyle. Doktors can provide “one-stop health check”. You do not need to have day off to go hospital in the distance.
CLIENT(EN):
MEDICAL Hi-NET Co.,Ltd
BRAND(EN):
DOKTORS
TYPE:
Medical mall
SERVICES:
Logo Development
Interior Design
Communication tool development (WEB/Business card)
CIA / The Brand Architect Group Inc., have been in charge of developing brand identity and promotion strategy for this newly opened shopping mall in a suburb just outside of Tokyo.
Creating a unique yet simple name for the project we have secured a clear identity for the mall within a highly competitive area. The logo is inspired from the ample green in the area and is made up of a set of leaves completing a very original graphic expression.
We also created a clear promotion strategy towards the opening of the mall and continued to direct the work of the selected advertisement company throughout the promotion period.
CLIENT(EN):
SI Asset Co,. Ltd.
BRAND(EN):
Northport Mall
TYPE:
Shopping Mall
SERVICES:
Brand Identity Development
RESULT:
TEAM:
Tokyo Mitsubishi UFJ Bank’s Private Banking Office (PBO) just opened in Ginza, Tokyo.
The PBO opened in a prime location facing Ginza’s main street. Taking into account the special qualities of the surrounding fashion district, we developed this PBO under the concept “Super Elegant”. Using custom made wall decoration, high-end future and wall coverings we have designer a super elegant space for MUFG’s Ginza customers.
CLIENT(EN):
The Bank of Tokyo-Mitsubishi UFJ, Ltd.
BRAND(EN):
Ginza Private Banking Office
TYPE:
one-stop clearinghouse for financial services.
SERVICES: Overall store development
RESULT:
TEAM:
Tokyo Mitsubishi UFH Bank’s Private Banking Office (PBO) just opened in Umeda, Osaka.
This is the succesuful 5th project collaborated with CIAInc | the brand architect group and Neil M. Denari.
CLIENT(EN):
The Bank of Tokyo-Mitsubishi UFJ, Ltd.
BRAND(EN):
Umeda Private Banking Office
TYPE:
one-stop clearinghouse for financial services.
SERVICES: Overall store development
RESULT:
TEAM:
Kikusui, established in 1868, is a producer of a special kind of Japanese traditional snacks known as Kawara Senbei (Literally: Roof Tile Crackers, since they resemble roof tiles in appearance). The company is now under the management of UCC Ueshima Coffee Co., Ltd and they asked CIA to re-brand Kikusui's identity, packaging and flagship store.
Kikusui So-Honten (The brands Flagship store) is located in front of Minatogawa Jinja, Kobe which is the original birthplace of the brand. In this store, CIA also proposed to include a small cafe (Kikusui Saroh) aligning the identity of the cafe to the overall brand.
UCC plans to develop several such cafes in the near future based on CIA's direction.
CLIENT(EN):
Kikusui So-Honten Co., Ltd
BRAND(EN):
Kikusui So-Honten
TYPE:
Japanese traditional snacks
SERVICES:
Concept shop development
Brand Identity
Packaging Design
Store Design
RESULT:
TEAM:
A Traditional tailor who had defined “chic” with fellow craftsmen takes a new step forward.
Ichibankan tailor (established in 1930) is a traditional made-to-order tailor that has been following traditional London Savile Row style since its oepning. It has received high remarks and customers include the writer: Junichiro Tanizaki, the politician: Eisaku Sato, and the founder of Sony: Dai Ibuka.
The Ginza region, where Ichibankan is located, is the hub of sophisticated consumers that have seen exceptional things from around the world and is anything but dull. Ichibankan has evolved in this type of neighborhood. But with the recent wave of internationalization, Ginza has changed and it is losing ground to famous world-renowned brands.
Under these circumstances, we received a request from Mr. Watanabe, the 3rd generation owner of Ichibankan, and the project started off. “How can a long-established brand win? Our wish is to evolve as a long-established store by synergizing with other Ginza stores. Plus, we want to show what “Ginza” is all about.” Mr. Watanabe’s passion was compelling.
Our solution was to launch a new casual clothing line. We named the brand “Improvised,” which conveys the intuitiveness that lies in extemporization. We proposed that this sense, often used for Jazz music be applied to Ichibankan’s clothing and that the new line evolve around jackets that were adored by Jazz gurus in the late 60s. The store’s design concept was to express Savile Row, the essence of Ichibankan, by using an eccentric London-type flat look. We paid attention not to make it too design-oriented, and built a relaxing space with warm and comfortable furniture, picturing a room where men who take time for their hobbies can sit and listen to Jazz.
By taking on new customers in their 30s and 40s who were previously not Ichibankan’s target customers; Ichibankan projected a totally new image.
CLIENT(EN):
ICHIBANKAN
BRAND(EN):
improvised
TYPE:
Traditional tailor
SERVICES:
Merchandise Development
Concept shop development
Interior Design
RESULT:
TEAM:
Ms. Towako Kimishima, a personality adored by housewives in their 40s, came to us requesting a flagship store for her cosmetics line.
Until then, Ms. Towako had been selling some of those cosmetics in her own store, “Felice Towako”, which carries clothing. A new store named Felice Towako Omotesando was built for selling cosmetics, developed and selected by Ms. Towako. This made a more target-minded business possible, with “Felice Towako” selling clothes and “Felice Towako Omotesando” selling cosmetics.
Ms. Towako’s wish to share her daily cosmetics and introduce estheticians that she receives facial treatments from to her customers has led to a cosmetics select shop with a massage room.
CLIENT(EN):
Kimijima International
BRAND(EN):
Felice Towako Omotesando
TYPE:
Cosmetics select shop
SERVICES:
Concept shop development
Interior Design
RESULT:
TEAM:
GQ Japan, came to us asking for an ideal image of a future bank. We created a GQ Bank which emphasizes on technology and hospitality and invited Neil Denari as a designer for this exciting
project. We also proposed futuristic new ATM machines, cool card design and other financial
elements to complete the image.We use a very futuristic design language here to describe an epoch- making atmosphere where people just can't help dropping by due to its attractiveness.
CLIENT(EN):
GQ Japan
BRAND(EN):
GQ BANK
TYPE:
SERVICES:
RESULT:
TEAM:
Tokyo Mitsubishi UFJ Bank’s Private Banking Office (PBO) just opened in Kobe.
Following Nagoya Private Banking Office, which has proved a great success in May 2006, this is the third project where we have been collaborating with Neil M. Denari
The Kobe PBO just in front of the Kobe Daimaru Department store has already proven popular with the bank’s customers and has been busy ever since the opening.
We have reflected the unique Kobe esthetics in the choice or colors and materials and the interior design and furniture details.
We are now working on the development of 10 more PBO’s throughout Japan on behalf of Tokyo Mitsubishi UFJ.
CLIENT(EN):
The Bank of Tokyo-Mitsubishi UFJ, Ltd.
BRAND(EN):
Kobe Private Banking Office
TYPE:
one-stop clearinghouse for financial services.
SERVICES: Overall store development
RESULT:
TEAM:
MUFG Private Banking Office has just opened in Nagoya city.
MUFG Private Banking Office has just opened in the Sakae district of Nagoya city.
CIA Inc/The brand architect group collaborated with futuristic architect Neil Denari for this project. This is our second collaboration following MUFG Shibuya Plaza in Tokyo. Besides being the principal architect Denari also designed original furniture to give the Nagoya branch a unique flavor. Since opening this week the Japanese press is calling it the most futuristic bank ever made in Japan.
MUFG Private Banking office
3-15-13. Sakae, Naka-ku, Nagoya city, Japan
CLIENT(EN):
The Bank of Tokyo-Mitsubishi UFJ, Ltd.
BRAND(EN):
Nagoya Private Banking Office
TYPE:
one-stop clearinghouse for financial services.
SERVICES: Overall store development
RESULT:
TEAM:
Linn Products Limited is an independent precision-engineering company specialising in top performance sound reproduction. Linn produces high-quality audio equipment for the home but also for luxury yachts and the british car maker Aston Martin.
CIA Inc. / The Brand Architect Group was asked to develop their first showroom in Ginza, Tokyo. We designed the relatively small space into an attractive showroom inviting people passing by to explore the products inside.
Since opening on April 29 2006, large numbers of customers, including female customers in their 30s ~ 40s, have been visiting the showroom.
CLIENT(EN):
Linn Japan Ltd.
BRAND(EN):
Linn
TYPE:
Showroom / Retail Store
SERVICES:
Showroom / Store Development
RESULT:
TEAM:
In 2005 CIA | The Brand Architect Goup won a national competition to design the new Idemitsu service stations and new store indentities. The new designs are currently being applied to the existing stations and by April 2006 there will be more than 5000 Idemitsu service stations across Japan using our new designs.
CLIENT(EN):
Idemitsu Kosan Co., Ltd
BRAND(EN):
Idemitsu Industries
TYPE:
Service station
SERVICES:
Visual Identity Development
Store design
Naming
Design direction for the uniforms
Development of the design manual
RESULT:
More than 5000 Idemitsu service stations across Japan will be using our new designs.
TEAM:
CIA., Inc. / Brand Architect Group designed the new multiple IC technology card for Bank of Tokyo-Mitsubishi, the first card in the world that uses vein identification system. The card design wishing to reflect both the long heritage of Bank of Tokyo-Mitsubishi, and the advanced IC capabilities it introduces, combines both traditional and contemporary elements. The result is a highly distinctive card that conveys financial security and innovation.
CLIENT(EN):
The Bank of Tokyo-Mitsubishi UFJ, Ltd.
BRAND(EN):
Super IC Card / Cash Card
TYPE:
Bank-card (United IC card + Credit card + E money)
SERVICES:
Bank card design
RESULT:
The bank card design strengthens the corporate brand power as the fist issued card after merger.
TEAM:
Following complete brand development from marketing strategy, merchandise development to communication development CIA Inc. / The Brand Architect Group recently completed a new lingerie store for Wacoal's Subito brand in Nagoya Mitsukoshi LACHIC.
The brand's new concept focused on the idea that every women can be more attractive, more sensitive and more bold through the enjoyment of lingerie. The brand is positioned based on our developed marketing strategy targeting women over 25 years old..
3D panels expressing the beautiful silhouette of a woman is one of the main interior design elements along with the custom made display units. Similar stores are planned throughout the country.
CLIENT(EN):
WACOAL HOLDINGS CORP.
BRAND(EN):
Subito
TYPE:
Lingerie shop
SERVICES:
Marketing strategy
Marketing Research
Concept shop development
Merchandise Development
Marketing Communication
Interior Design
RESULT:
TEAM:
Together with Parco Co., Ltd., we are currently working as the main consultant of this major development in the heart of Beijing. With a total floor area of 80.000 m2 distributed over a total of 12 floors (8 above ground, 4 below ground) and located on the popular Wangfujing shopping street in Beijing, the complex is due to open at the end of 2007.
We are assisting the client with the development of the retail concept, identity, naming, tenant mix and communication tools for the complex.
CLIENT(EN):
Parco Singapore Pte Ltd.
BRAND(EN):
Beijing Jixiang Shopping Complex
TYPE:
Shopping Complex Development
SERVICES:
Retail Consulting
Brand Consulting
Design Consulting
Leasing Consulting
RESULT:
TEAM:
ARGO is a brand new restaurant located in the reborn Tojo Kaikan as part of the multi facility "ONE FOUR TWO". Creating an attractive concept is a key to make a restaurant successful in the competing Tokyo restaurant market. The Brand Architect Group / CIA, Inc. firstly did extensive research on worldwide trends in the business and held repeated menu tastings. We finally arrived at a unique Greek inspired light and healthy French cuisine, which sets ARGO apart from any other restaurant in Tokyo.
Design was developed based on the concept of "a restaurant that can be used by a sophisticated guests as their private club". Overlooking the rich greenery surrounding the Imperial Palace, and decorated with artwork by four female international artists, ARGO guarantees a unique dining experience.
CLIENT(EN):
Tojo Kaikan
BRAND(EN):
Restaurant & Library cafe ARGO
TYPE:
Restaurant
SERVICES:
Restaurant Concept Development
Food consulting
Communication Tool Development
Store Development
Operation Support
RESULT:
Creating a unique restaurant with a private club-like atmosphere
TEAM:
Produced by The Brand Architect Group / CIA, Inc.
Producer : Sy Chen
Project Manager : Miki Saito
Architect : Yukiharu Takematsu
Art Director : Ken Matsubara
Food & Beverage Consultant
Director :Joseph Sucebeanu
Menu Concept Development : Ian Tozer
Operation Direction : Alvaro Perez
Operation Training : Shogo Izaki
Artists
Ritsue Mishima(Venice)
Nancy Lorenz (New York)
Tomoko Azumi (London)
Jessica Shaw (London)
Table Coordinator : Seigo Saito
Copy Writer : Yuhei Nayuki
Librarian : Yoichi Yasuoka
Esquel Group is one of the world's leading producers of premium cotton shirts. For their Japan office we were asked to completely renovate a 5 story building in Daikanyama consisting of a penthouse flat (3rd floor), office (1st and 2nd floor), showroom and stockroom (B1 and B2). We have designed a stylish and minimal office with wooden floor, an impressive entrance in stone and custom made glass entrance.
CLIENT(EN):
Esquel Group of Companies.
BRAND(EN):
Esquel
TYPE:
Apparel
SERVICES:
Office & Show room Development
Architectural Design
Interior Design
Tenant Leasing
RESULT:
Complete a stylish and minimal office in Daikanyama for their Japan branch
TEAM:
The Brand Architect Group / CIA, Inc., designed the Shibuya MTFG Plaza, a customer oriented, one-stop clearinghouse, for Mitsubishi Tokyo Financial Group (MTFG).
The Brand Architect Group / CIA, Inc., provided store development based on brand strategy for the new flagship store of MTFG. For the architectural design we chose Neil Denari, a UCLA School of Architecture professor and a renowned advocate of futurism. The result is a gleaming and sophisticated, yet user-friendly banking venue that rivals the trendiest fashion boutiques of the neighborhood.
CLIENT(EN):
Mitsubishi Tokyo Financial Group
BRAND(EN):
MTFG Plaza
TYPE:
one-stop clearinghouse for financial services.
SERVICES:
Prototype Store Development
RESULT:
Redefine the bankﾕs existing brand image and create a customer oriented, one-stop clearinghouse for financial services inviting more than 8,000 customers a day.
TEAM:
Ishimura Manseido, a Japanese pastry company with a long heritage and producer of "Tsukurunoko", one of the emperor's favorite pastries, requested from CIA/The Brand Architect Group to develop the concept for a new premium pastry brand. CIA/The Brand Architect Group assigned as art director Yoshihisa Kimura and under his directions we developed the new brand concept, created a distinctive retail environment and designed coordinated packaging and VMD. As a result, Ishimura Manseido strengthened significantly its presence in the Japanese gourmet pastry market.
CLIENT(EN):
Ishimura Manseido Co. Ltd.
BRAND(EN):
Haneya
TYPE:
Japanese Pastry Store
SERVICES:
Concept Development
Store Design
Packaging Design
Display Design
RESULT:
Haneya is positioned as Ishimura Manseido's premium brand.
TEAM:
Mister Donut, a major name among Japan's donut manufacturers and retailers, requested the services of CIA/The Brand Architect Group wishing to enforce its brand position and maintain its relevance in the constantly evolving market. CIA/The Brand Architect Group after having conducted an extensive marketing study proposed Mister Donut to develop "new generation" donut cafes that meet the needs of several consumer groups.
CLIENT(EN):
Daskin, Mister Donut Company
BRAND(EN):
Mister Donut
TYPE:
Specialty Shop
SERVICES:
Prototype Store Development
Store Design
RESULT:
The Mister Donuts brand maintains its relevance in a constantly evolving market.
TEAM:
Having provided directions for brand concept development, menu development and store design for the Ueshima Coffee Lounge in Kanda and following its success as a unique destination for the baby boomer generation, CIA/The Brand Architect Group was assigned the development of the chain's second branch in Tokyo's historical district of Nihonbashi. The new branch located in Corredo, one of the city's most prestigious office and retail complexes, maintains the overall identity of it's predecessor in Kanda, nevertheless it introduces subtle modern elements which create a more contemporary atmosphere that appeals to the young professionals that frequent the area.
CLIENT(EN):
UCC Food Service Systems, Inc.
BRAND(EN):
Ueshima Coffee Lounge
TYPE:
Coffee Shop
SERVICES:
Prototype Store Development
Marketing Strategy
Brand Identity
Menu Development
Store Design
RESULT:
New brand positioning in the mature coffee shop market.
TEAM:
An innovative mix of retailers, including a collaboration between Starbucks Coffee and Andersen Bakery, and a completely renovated Food Plaza at the basement level were the keys to success for the retail space of CIAL, the Yokohama station building. Soon after its renovation CIAL became a popular shopping destination for people in their 30's.
CLIENT(EN):
Yokohama Station Building Co., Ltd
BRAND(EN):
CIAL
TYPE:
Station Building
SERVICES:
Market Research
Marketing Strategy
Retail Space Renovation
Brand Identity
Merchandise Development
Interior Design
Tenant Leasing
RESULT:
The number of the customers at the register increased 220% compared to the previous year.
TEAM:
Sales per day of the Juchheim flagship store we developed reached 1.20 million yen, a rather impressive figure for the pastry business in Tokyo. Because of this outstanding success the company decided to open nine more shops in department stores of major cities and assigned the Brand Architect Group/CIA, Inc. as a design and brand consultant.
CLIENT(EN):
Juchheim
BRAND(EN):
Juchheim
TYPE:
Specialty Store
SERVICES:
Flagship store development as well as development of 9 Baum Kuhen shops in department stores.
Design coordination between German designer and Japanese side.
Store Design
RESULT:
This traditional German pastry brand succeeded not only in developing a new image but also in increasing the number of new customers dramatically by opening 9 new stores.
TEAM:
We proposed the concept of affordable, pre-arranged bouquets available at convenient locations. Buying flowers has never been easier and more enjoyable. The Shibuya store is always crowded with people, from young housewives to senior men, looking for their favorite flower arrangement.
CLIENT(EN):
Park Corporation, Co.,Ltd.
BRAND(EN):
Aoyama Flower Market
TYPE:
Specialty Store
SERVICES:
Flagship Store Development
Brand Identity
Store Design
Fixture Development
Marketing Communications
RESULT:
Total sales increased seven times in four years.
TEAM:
Before being listed in Japan's Stock Exchange, Uniqlo decided to perform a rapid transformation from a local discounter to a national retail chain. The Brand Architect Group/CIA, Inc. in collaboration with Wieden Kennedy Japan guided the brand and advertising transition and in less than a year Uniqlo became the number one source for high quality, low price casual wear in Japan.
CLIENT(EN):
Fast Retailing Co., Ltd.
BRAND(EN):
Uniqlo
TYPE:
SPA Specialty Store
SERVICES:
Total Brand Consulting
Marketing Strategy
Brand Identity
Corporate Identity
Merchandise Development
Flagship Store Development
Store Design Format Planning
Fixture Development
VMD Development
Sales and Advertisement Development
RESULT:
Transform a local clothing store chain to an international brand.
TEAM:
We were in charge of the property development of Gap's flagship store in Shibuya, which is visited by over 50 million people every year. In order to secure the property on Koen Dori we negotiated with the owner for over a year and finally managed to create a real estate development program that enabled Gap to close the deal.
CLIENT(EN):
GAP Japan, Inc.
BRAND(EN):
GAP
TYPE:
SPA Specialty Store
SERVICES:
Property Development
Real Estate Research
Negotiation with the Landlord
Leasing Consulting
RESULT:
Caused the Gap boom in Japan.
TEAM:
Through the effective use of visual images, posters of players, customized fixtures, and VMD techniques, many of the 21 concept stores nationwide with floor space from 50 to 240 tsubo achieved monthly sales records of 3 million yen per tsubo.
CLIENT(EN):
Nike Japan, Inc.
BRAND(EN):
Nike
TYPE:
Store Management
SERVICES:
Project management regarding store development all over Japan
Store Design
Design Management
RESULT:
The Nike boom in Japan became a social phenomenon. Most of the stores reached monthly sales of 3 million yen per tsubo.
TEAM: